1 Immediate Actions (Week 1-2) 2 Foundation Building (Week 3-5) 3 Content Development (Week 6-9) 4 Launch & Growth (Week 10-12)
📋 24 Tasks 📅 12 Weeks 🎯 Website, SEO, Publishing

📋 To-Do List for This Year

👔
Mark
CEO - Strategy & Budget
Establish SEO Baseline ?
High Week 1 SEO 👤 Mark & Derrick
Action Required
Decide on Forest Schools Market Segment ?
High Month 1 Strategy 👤 Mark
Decision Required
Decide on Home Schooling Market Viability ?
High Month 1 Strategy 👤 Mark
Decision Required
Approve Q1 Budget for AI Coding Platform ?
High Week 1 Budget 👤 Mark
Action Required
Review & Approve Website V2 Design ?
High Week 1-2 Website 👤 Mark
Action Required
Approve Website V2 Launch ?
High Week 2 Website 👤 Mark
Action Required
Define Brand Separation Strategy ?
High Week 1-2 Strategy 👤 Mark
Action Required
Contact Somerfield Books ?
High Week 1 Publishing 👤 Mark
Action Required
Validate Subscription Model Decision ?
High Month 1 Business 👤 Mark
Decision Required
Finalize Subscription Model Pricing Tiers ?
High Week 3 Business 👤 Mark
Action Required
Decide on Tree Manual Placement ?
Medium Week 2 Content 👤 Mark
Decision Required
Content Audit for Cedarwood ?
Medium Week 2 Content 👤 Mark
Action Required
Approve Keyword Strategy & Content Plan ?
Medium Month 2 SEO 👤 Mark
Decision Required
Approve Market Segmentation Plan ?
Medium Month 2 Strategy 👤 Mark
Decision Required
Decide on Publishing Strategy ?
Medium Month 2 Publishing 👤 Mark
Decision Required
💻
Derrick
Web Developer - Technical
Establish SEO Baseline ?
High Week 1 SEO 👤 Mark & Derrick
Action Required
Launch Cedarwood Website V2 ?
High Week 2 Website 👤 Derrick
Action Required
Update Website Metadata ?
High Week 2 Website 👤 Derrick
Action Required
Set Up Google Ads Account ?
Low Week 3 SEO 👤 Derrick
Action Required
Install Keywords Everywhere Plugin ?
Medium Week 3 SEO 👤 Derrick
Action Required
Implement Technical SEO ?
Medium Week 3-4 SEO 👤 Derrick
Action Required
Research & Set Up Subscription Platform ?
High Week 4-5 Platform 👤 Derrick
Action Required
Create Seasonal Content Calendar ?
Low Week 5 Content 👤 Derrick
Action Required
Set Up Webinar Infrastructure ?
Medium Week 5 Platform 👤 Derrick
Action Required
🎯

Phase 1: Immediate Actions (Week 1-2)

📅 Duration: 2 Weeks
🎯 Focus: Foundation Setup
📌 Tasks: 6 Tasks

Estimated timeline — subject to revision as development progresses. Additional branches and requirements may emerge during implementation.

Filter by:
ID Priority Task & Actions Assignee Timeline Status
1.2 High
Establish SEO Baseline
Conduct comprehensive keyword research, analyze current search rankings, and document the SEO baseline for Oscar's Tree Academy. Set up tracking for key terms and identify quick wins.
  • Run comprehensive keyword research using Google Keyword Planner
  • Document current search rankings for target terms
  • Set up rank tracking for priority keywords
  • Identify technical SEO issues on current site
  • Create baseline report for measurement
 Mark & Derrick Week 1
Pending
  • Run comprehensive keyword research using Google Keyword Planner
  • Document current search rankings for target terms
  • Set up rank tracking for priority keywords
  • ...and 2 more
1.1 High
Launch Cedarwood Website V2
Produce the first working version of the new Cedarwood website with clear brand separation between the professional and educational content.
  • Finalize AI-assisted development workflow
  • Deploy to development/staging domain
  • Conduct initial quality review
  • Share with stakeholders for feedback
 Derrick Week 2
Pending
  • Finalize AI-assisted development workflow
  • Deploy to development/staging domain
  • Conduct initial quality review
  • ...and 1 more
1.3 High
Approve Q1 Budget for AI Coding Platform
Review and approve budget allocation for AI-assisted development tools for the first quarter to enable efficient website improvements.
  • Review AI platform pricing and capabilities
  • Approve Q1 budget allocation
  • Set up accounts and access
 Mark Week 1
Pending
  • Review AI platform pricing and capabilities
  • Approve Q1 budget allocation
  • Set up accounts and access
1.4 High
Review & Approve Website V2 Design
Review the design approach and confirm navigation structure that clearly separates the two brands while allowing cross-linking where appropriate.
  • Review navigation structure
  • Check audience pathways for each brand
  • Verify brand separation is clear
  • Approve design for development
 Mark Week 1-2
Pending
  • Review navigation structure
  • Check audience pathways for each brand
  • Verify brand separation is clear
  • ...and 1 more
1.5 High
Approve Website V2 Launch
Give final approval to launch the website after reviewing feedback and confirming all critical elements are working correctly.
  • Review stakeholder feedback
  • Approve final changes
  • Confirm launch readiness
  • Authorize deployment
 Mark Week 2
Pending
  • Review stakeholder feedback
  • Approve final changes
  • Confirm launch readiness
  • ...and 1 more
1.8 High
Update Website Metadata
Update all page titles, meta descriptions, and structured data to consistently use "Oscar's Tree Academy" with tree-education context to improve search visibility.
  • Audit current metadata
  • Update to include full brand name
  • Add tree-education context to snippets
  • Implement structured data markup
 Derrick Week 2
Pending
  • Audit current metadata
  • Update to include full brand name
  • Add tree-education context to snippets
  • ...and 1 more
↑ Return to Navigation
🏗️

Phase 2: Foundation Building (Week 3-5)

📅 Duration: 3 Weeks
🎯 Focus: Technical & Strategy
📌 Tasks: 8 Tasks

Estimated timeline — subject to revision as development progresses. Additional branches and requirements may emerge during implementation.

Filter by:
ID Priority Task & Actions Assignee Timeline Status
2.1 Medium
Set Up Google Ads Account
Create a Google Ads account to access the Keyword Planner tool for keyword research, even if no active campaigns are run immediately.
  • Create Google Ads account
  • Access Keyword Planner
  • Research target keywords
 Derrick Week 3
Pending
  • Create Google Ads account
  • Access Keyword Planner
  • Research target keywords
2.2 Medium
Install Keywords Everywhere Plugin
Install and configure the Keywords Everywhere browser plugin for real-time keyword research during browsing sessions.
  • Install plugin in browser
  • Configure settings
  • Test with target searches
 Derrick Week 3
Pending
  • Install plugin in browser
  • Configure settings
  • Test with target searches
2.3 Medium
Implement Technical SEO
Implement meta tags, schema markup, XML sitemaps, and internal linking structure to support search visibility.
  • Implement meta tags on all pages
  • Add schema markup
  • Create and submit XML sitemap
  • Build internal linking structure
 Derrick Week 3-4
Pending
  • Implement meta tags on all pages
  • Add schema markup
  • Create and submit XML sitemap
  • ...and 2 more
2.4 High
Finalize Subscription Model Pricing Tiers
Define clear pricing tiers for the subscription platform including individual, class, school, and organization access levels.
  • Research competitor pricing
  • Calculate cost per user
  • Define tier benefits
  • Set launch pricing
 Mark Week 3
Pending
  • Research competitor pricing
  • Calculate cost per user
  • Define tier benefits
  • ...and 1 more
2.5 High
Define Brand Separation Strategy
Document exactly how Cedarwood (professional) and Oscar's Tree Academy (educational) will be presented and separated to avoid confusing visitors.
  • Document audience personas
  • Define content boundaries between brands
  • Create brand guidelines
  • Establish cross-linking strategy
 Mark Week 1-2
Pending
  • Document audience personas
  • Define content boundaries between brands
  • Create brand guidelines
  • ...and 1 more
2.6 Medium
Content Audit for Cedarwood
Review all existing content on Cedarwood website to ensure it aligns with the professional audience and remove or update misaligned content.
  • Inventory all current content
  • Identify misaligned content
  • Flag items for update/removal
  • Create improvement plan
 Mark Week 2
Pending
  • Inventory all current content
  • Identify misaligned content
  • Flag items for update/removal
  • ...and 1 more
2.7 High
Research & Set Up Subscription Platform
Research and configure the subscription platform for delivering digital content, evaluating options like Teachable, Thinkific, Kajabi, or custom solutions.
  • Compare platform options
  • Evaluate pricing and features
  • Create comparison matrix
  • Select and configure platform
 Derrick Week 4-5
Pending
  • Compare platform options
  • Evaluate pricing and features
  • Create comparison matrix
  • ...and 14 more
2.8 Low
Create Seasonal Content Calendar
Develop a calendar for creating content aligned with seasons: Spring, Summer, Autumn, Winter. Plan for versioned updates to encourage repeat engagement.
  • Plan content for each season
  • Create production schedule
  • Develop templates
  • Establish update cycle
 Derrick Week 5
Pending
  • Plan content for each season
  • Create production schedule
  • Develop templates
  • ...and 5 more
↑ Return to Navigation
📚

Phase 3: Content Development (Week 6-9)

📅 Duration: 4 Weeks
🎯 Focus: Content Creation
📌 Tasks: 6 Tasks

Estimated timeline — subject to revision as development progresses. Additional branches and requirements may emerge during implementation.

Filter by:
ID Priority Task & Actions Assignee Timeline Status
3.1 High
Create Educational Activity Books
Develop downloadable activity books aligned with seasonal themes and curriculum needs for the approved target audiences.
  • Design Spring activity book
  • Create Summer activity book
  • Develop Autumn activity book
  • Build Winter activity book
 Derrick Week 6-7
Pending
  • Design Spring activity book
  • Create Summer activity book
  • Develop Autumn activity book
  • ...and 1 more
3.2 High
Develop Teacher Guides
Create comprehensive teacher guides and lesson plans for each activity book, including learning objectives and curriculum mapping.
  • Write comprehensive lesson plans
  • Map to national curriculum standards
  • Create printable worksheet templates
  • Develop assessment rubrics
 Mark Week 6-8
Pending
  • Write comprehensive lesson plans
  • Map to national curriculum standards
  • Create printable worksheet templates
  • ...and 5 more
3.3 Medium
Build Field Activity Packs
Develop outdoor learning materials and field trip activity packs for approved market segments.
  • Design nature observation guides
  • Create tree identification resources
  • Develop outdoor safety materials
  • Build seasonal field activity sheets
 Derrick Week 7-9
Pending
  • Write comprehensive lesson plans
  • Map to national curriculum standards
  • Create printable worksheet templates
  • ...and 5 more
3.4 Medium
Create Professional Update Series
Develop ongoing professional content including legal updates and case studies for tree professionals.
  • Research recent legal cases
  • Write case study summaries
  • Create industry news roundups
  • Develop technical guidance notes
 Mark Week 8-9
Pending
  • Plan content for each season
  • Create production schedule
  • Develop templates
  • ...and 5 more
3.5 Low
Product Bundle Development
Package content into structured bundles for different approved audience segments.
  • Create classroom bundle packages
  • Develop professional reference packs
  • Build individual subscription tiers
  • Design school/organization licenses
 Derrick Week 9
Pending
  • Compare platform options
  • Evaluate pricing and features
  • Create comparison matrix
  • ...and 14 more
3.6 Low
Quality Assurance Review
Conduct comprehensive review of all developed content before launch.
  • Review all content for accuracy
  • Proofread and edit materials
  • Test downloadable resources
  • User test with target audience
 Mark Week 9
Pending
  • Compare platform options
  • Evaluate pricing and features
  • Create comparison matrix
  • ...and 14 more
↑ Return to Navigation
🚀

Phase 4: Launch & Growth (Week 10-12)

📅 Duration: 3 Weeks
🎯 Focus: Launch & Scale
📌 Tasks: 4 Tasks

Estimated timeline — subject to revision as development progresses. Additional branches and requirements may emerge during implementation.

Filter by:
ID Priority Task & Actions Assignee Timeline Status
4.1 Urgent
Launch Subscription Platform
Go live with the subscription platform and begin accepting members.
  • Final platform configuration
  • Upload all content
  • Set up payment processing
  • Launch marketing campaign
 Derrick Week 10
Pending
  • Compare platform options
  • Evaluate pricing and features
  • Create comparison matrix
  • ...and 14 more
4.2 High
Launch Webinar Program
Begin regular webinar sessions for community engagement and value delivery.
  • Schedule inaugural webinar
  • Create promotion materials
  • Set up webinar platform
  • Plan ongoing webinar calendar
 Derrick Week 11
Pending
  • Schedule inaugural webinar
  • Create promotion materials
  • Set up webinar platform
  • ...and 7 more
4.3 High
Community Building Initiatives
Establish community features and engagement mechanisms for subscribers.
  • Launch online forum or community space
  • Create resource library
  • Implement feedback mechanisms
  • Build social media presence
 Derrick Week 11
Pending
  • Schedule inaugural webinar
  • Create promotion materials
  • Set up webinar platform
  • ...and 7 more
4.4 Medium
Performance Review & Optimization
Analyze performance metrics and optimize strategy based on launch results.
  • Review SEO rankings and traffic
  • Analyze subscription metrics
  • Gather user feedback
  • Plan improvements for next phase
 Mark Week 12
Pending
  • Implement meta tags on all pages
  • Add schema markup
  • Create and submit XML sitemap
  • ...and 2 more